Trimspa

TrimSpa found itself being investigated by the FTC after its popular advertising campaign claimed that the late Anna Nicole Smith had lost 69 pounds after using signature products TrimSpa, TrimSpa X32. During its investigation, the FTC found that ads do not explain that Anna Nicole was paid - and more importantly, the TrimSpa claims were not backed by scientific research.

The FTC finally filed a lawsuit against TrimSpa and it was announced in January 2007 that TrimSpa settled with the FTC for 1.5 million dollars. In addition, TrimSpa was banned from making additional demands on the health benefits, performance, efficacy, safety or side effects "of Trimspa ingredient supposed miracle, hoodia gordonii, unless it came with evidence.

Although Hoodia is very popular today, very few people really know much. Consequently, there are many companies out there who take advantage of this development and marketing Hoodia gordonii as a kind of miracle weight loss pill. Despite all the hype, all Hoodia gordonii does is suppress appetite. It does not burn fat, increase metabolism, or "magically" melt the fat away.

All these claims have been thrown into serious attention of the FTC, as shown in the case TrimSpa. If TrimSpa is sure to be the beginning of more cases to come. The hoodia industry is in disarray right now. Most companies are exaggerating what hoodia gordonii can do. Certainly, TrimSpa is not alone. More disturbing than all these exaggerated claims is the authenticity of the hoodia diet pills that are sold today.

A consumer advocacy group has made a study in 2006 where 17 of the most popular Hoodia brands have been tested to verify its authenticity. Only six brands showed that Hoodia gordonii authentic! It is a shocking statistic when you consider the failure rate was slightly above 60%.

So whatever this all mean for the industry Hoodia weight loss?

This means that there could be a radical change in the landscape of the hoodia industry if the TrimSpa case is any indication. Currently, almost every company that sells and markets pills Hoodia diet exaggerates to some extent what hoodia gordonii can actually do. In addition, the majority of hoodia diet pills on the market today contain very little or no Hoodia gordonii.

The crackdown by the FTC on such prominent companies as TrimSpa is good news for the consumer. With future cases that will inevitably be caused by the FTC, companies will have no choice but to pick up their act or face heavy fines or possibly be forced to abandon hoodia sell their products all together.

The company remains standing will be those who are honest about what Hoodia gordonii can do and who sell authentic hoodia gordonii. It is surprising to find only a few left standing in the current state of the industry Hoodia weight loss!