Posted on March 25, 2010.
Enter the magical world of color staining There is an invisible aspect of offset printing that can disseminate and carry meaning beyond what is actually printed or illustrated. It is the cognitive subtle yet powerful use of color hues that are much more effective for print advertising.
Understand their power in advertising
Understanding the power of color and how to handle them is a powerful tool to have in your toolkit promotions. For when the right used, colors can actually lead emotions of people and even holders of real meaning. For example, in many cultures around the world certain colors have a special interest in religion and everyday life.
Emotions make people
The human brain has the ability to recognize and differentiate between thousands of individual colors. It can not be named for each side but we can make a difference. In addition, scientific research has shown that people do in fact respond emotionally to different colors as well.
Color wheel
Perhaps you're already familiar with the color wheel. With the color wheel that you can experiment with the primary (blue, red, yellow) and secondary (green, orange and yellow) colors. By adding one or more colors, you can adjust the intensity of color and shading with black or white and shades are adjusted.
The Pantone Matching System
The Pantone Matching System (PMS) swatch book for your printer is a guide published annually color, Pantone made by the Company. It presents a complete list of all full visual ink colors being used for the manufacture of printed colors.
Format simple and easy to Eyebrows
This guide to color, which is the industry standard consists in a simple and easy to use format for quick navigation. In addition, every hue and color is digitally encoded, so that the color corresponding to the ink can be easily identified and accessed.
